This isn’t a trade show. It's a proving ground. You don’t sponsor this event, you become a part of it.
JOHN WELBOURN
POWER ATHLETE FOUNDER
Not a workshop. Not a trade show. This is a three-day proving ground for elite Power Athlete Coaches. Forged through elite talks, tactical immersion with Delta Force operator John McPhee, and BBQ storytelling that seals the bond.
Power Athlete HQ, Austin TX and private range in Bastrop for Day 3 immersion.
October 16–18, 2025
100+ Certified Coaches, remote and in person. Global brand reach via Sports Illustrated’s Everyday Athlete, podcast, newsletter, and more.
Your brand lives on-site, prominently displayed on a custom mural backdrop behind our speakers and presenters.
Inclusion in event-wide comms, itinerary mentions, branded email drops, and social media shoutouts before, during, and after the event.
Mention and ad placement on the Power Athlete Radio podcast, plus a guest invitation to join us on-air.
Product features and brand placement on Everyday Athlete, our official Sports Illustrated collaboration built for the modern warrior.
This year we’ve joined forces with John “Shrek” McPhee, Delta Force operator and host of The Sheriff of Baghdad. He’s co-hosting our Masters of Violence Tactical Immersion, and your brand will ride shotgun on the most legit day of tactical training in the country.
Partner with the only event that sharpens the coaches who shape the world.
Limited brand slots available. We’re capping this at a handful of select partners to keep the experience authentic.